How to export successfully to Turkey? Advice from PrestaFlex

An article by Munur Aslan, Director of PrestaFlex

Exporting to Turkey represents a strategic opportunity for Swiss companies seeking to establish themselves in a dynamic, fast-growing market. However, this project requires careful preparation and, in many cases, appropriate financing to cover export-related costs.

Why export to Turkey?

Turkey is an attractive market for several reasons:

📈 An expanding economy with significant demand in a variety of sectors such as agri-food, manufacturing, technology and textiles.
🌐 A strategic location between Europe, Asia and the Middle East, making it an ideal gateway to many markets.
🤝 Trade agreements with the European Union facilitating certain commercial transactions.
💼 A favorable environment for foreign investment, with tax incentives and specialized industrial zones.

Preparing your export project

Before embarking on exporting to Turkey, it's essential to :

Study the local market: understand demand, consumer habits and sector-specific regulations.
Establish an effective sales strategy: adapt your offer to the expectations of Turkish consumers.
Draw up a precise budget forecast: take into account costs linked to logistics, customs, administrative procedures, etc.

Why is financing essential?

Exporting to Turkey involves considerable expenditure:

🚚 Logistics and transport: shipping costs, customs, storage.
📢 Marketing and local promotion: adapting your communications to the Turkish market.
💰 Local establishment: creating sales outlets, recruiting staff, local partnerships.
🔒 F inancial risk management: currency fluctuations, specific commercial regulations.

PrestaFlex, the Swiss corporate finance specialist, helps you find the right financial solutions for your export projects to Turkey. Whether you need to finance logistics, strengthen your cash position or invest in local operations, we can provide you with a tailor-made solution.

PrestaFlex financing solutions

PrestaFlex offers a comprehensive range of financing solutions tailored to your export projects:

💳 Customized business loans: for your cash flow needs or to finance your short- or medium-term investments.
📑 Dedicated export financing: loans specifically designed for international development.
📈 C ustomized support: analysis of your needs, development of a personalized financing plan, project follow-up.

How to obtain financing for your project in Turkey?

📋 Personalized study of your project: assessment of your specific financial needs.
📞 Contact with a PrestaFlex advisor: full support throughout the process.
📄 Validation of your file and obtaining an adapted financing offer.

Launch your export project to Turkey

Exporting to Turkey is a real growth opportunity for Swiss companies, but it requires rigorous preparation and appropriate financing. PrestaFlex can help you every step of the way to turn your project into a success.

Prestaflex has positioned itself as a complete financial partner for Swiss companies wishing to develop their export business to Turkey. Thanks to a range of tailor-made solutions - such as sales and lease back, equipment leasing, supplier credit, factoring and export credit - your company can optimize its cash flow, secure its financial flows and strengthen its competitiveness on the Turkish market.

Sales and Lease Back

Free up liquidity:

Sell and reuse your assets: Turn your equipment or real estate into immediate cash while continuing to use it via a lease contract.
Balance sheet strengthening: This operation enables you to convert fixed assets into working capital, facilitating the investments you need to expand into Turkey.

Operational flexibility and continuity:

Business continuity: You continue to benefit from the use of your core assets, guaranteeing the continuity of your production and services during the export phase.
Optimized cash flow management: Converting assets into cash facilitates financial planning and investment in new opportunities in the Turkish market.

Equipment leasing

Access to modern equipment:

Financing without heavy initial investment: Leasing enables you to use state-of-the-art equipment that is essential to remain competitive, without tying up a large proportion of your capital.
Regular renewal: Benefit from regular updating of your equipment to meet the technological and operational requirements of the Turkish market.

Financial benefits and predictability:

Staggered payments: Monthly or quarterly rental payments facilitate cash flow management and enable you to better anticipate your expenses.
Tax optimization: Rentals are tax-deductible, helping to improve the overall profitability of your export project.

Supplier credit

Improved supply conditions:

Advantageous payment terms: Supplier credit enables you to negotiate longer payment terms with your suppliers, freeing up resources to finance your exports to Turkey.
Optimized cash flow: By spreading out your payments, you improve cash management and promote greater financial stability.

Strengthen business relationships:

Strategic partnerships: Flexible payment terms help you build trusting relationships with your suppliers, essential for ensuring regular, high-quality supplies.

Factoring

Accelerated collection of receivables:

Immediate liquidity: Factoring enables you to quickly convert your invoices into cash, reducing your customers' payment times in the Turkish market.
Secure working capital: By anticipating your receivables, you ensure a robust cash flow to support your investments and international expansion.

Reduced risk of non-payment:

Commercial risk management: The factoring service provider often assumes the risk of your customers' insolvency, securing your financial flows and enabling you to concentrate on your business development.

Export credit

Dedicated financial support for international operations:

Tailor-made financing: Export credit is designed to cover your specific needs related to international transactions - from production to transport to insurance.
Tailored terms: This type of credit offers repayment terms aligned with international trade cycles, making it easier for you to gain a foothold in the Turkish market.

Guarantees and support :

Protection against foreign risks: These credits are often accompanied by guarantees and insurance against political and commercial risks, enabling you to export with complete peace of mind.
Enhanced competitiveness: By offering attractive financing terms to your partners and customers in Turkey, you consolidate your position in this strategic market.

Worth noting before taking the plunge

By combining these financial solutions, Prestaflex offers you a range of tools in addition to corporate credit to :

Free up cash with sales and leaseback,
Access high-performance equipment through equipment leasing,
Optimize your supplies with supplier credit,
Improve your cash flow with factoring,
Finance your international operations with export credit.

These levers enable you to secure your export development to Turkey, while focusing on your core business and strengthening your competitiveness on the international market. Prestaflex is the ideal partner to turn your export ambitions into concrete successes.

Ready to conquer the Turkish market? Contact PrestaFlex today!