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  string(19) "2023-04-13 12:38:19"
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  ["post_content"]=>
  string(207) "Caractéristique distinctive d'un produit, d'un service ou d'une entreprise qui le différencie de la concurrence et qui est utilisée pour convaincre les clients de choisir ce produit, service ou entreprise"
  ["post_title"]=>
  string(32) "Unique Selling Proposition (USP)"
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  ["post_modified"]=>
  string(19) "2023-04-22 20:00:20"
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  ["guid"]=>
  string(62) "https://prestaflex.ch/glossary/unique-selling-proposition-usp/"
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